empower your twists
The PowerTwist is the world's most advanced twist pick. Designed by Black business owners looking for a more effective, hygienic and ergonomic hair twisting solution, PowerTwist is a better way to get your hair ready for the day.
"PowerTwist works better than the twist sponge or Twist It Up. I love the side grips, the carrying case and of course the dope brand name!"
“I love how light and easy to hold the PowerTwist is! It's also way easier to clean than my sponge. I'm buying one for my son and my sister.”
“PowerTwist is a dope brand, and I love that it was created by a Chicago barber. Plus the tool actually works!”
designed for your hair & your hands
powertwist 'how to' with master barber and co-owner brian coleman
Who We Are
PowerTwist was created to empower black people, black communities and black beauty.