PowerTwist was designed by a team of black professionals who set out to create a premium, effective, hygienic and 'easy to hold' everyday black hair twisting solution. The symbolic 'power fist' embedded within the product design represents a commitment to empowering black people, black communities and black beauty across the world.
After multiple rounds of testing in one of Chicago's top barbershops by co-founder and master barber Brian Coleman, PowerTwist has proven to be highly effective and far superior to the competition. It rinses clean after each use, comes with a carrying case, easily fits in your pocket and will last for years.
Wells Davis, CEO
Emanuel Basnight, Chief Creative Officer
Anthony Daley, CEO
Asha Davis, Chief Operating Officer